BAr Band matchmaker
CASE STUDY
ROLE | UX & Graphic Designer
TOOLS | Figma, FigJam, Illustrator
The Problem
Currently local bands depend on a promotor to find gigs, negotiate performance requirements, and make connections on their behalf. Bands pay promotors out of pocket and remain dependent on the promotor to continue booking shows. The bands generally do not build relationships with the venues themselves. While Promotors develop personal relationships with venue managers and band members individually and manually (or with multiple tools) juggle the schedules and vibe of the band v. venue match to book gigs. This heavy mental load limits the number of bands a promotors can represent, the number of bands venues have to select from, and the number of performances the bands can take.
Getting to know the user
Will, Band Promotor He is a charismatic extrovert. He has made a career for himself as a night owl. Very organized and driven. He has realized that the juggling act is limiting his potential. He has created a system using 4+ apps to manage his contacts, band samples, schedules, etc. Despite all of his organization hacks, he is still forced to call blindly when a band doesn’t show or the venue doesn’t hold to the agreements.
Max,musician a college student in a new town. He loves to play but doesn’t have any connections yet. He wants to play solo gigs or to perform as a stand-in. He monitors the bulletin boards at school and at local shops but the options have been limited.
Sam, Venue Manager at Riptides PB. This bar has been here forever and locals love it. Bands play 3 nights a week. Sam works with a few promotors to bring in bands but the music variety is limited and she doesn’t how to find bands without the assistance of the promotors and they aren’t keen on introducing her to other promotors.
Planted, local band Cavan, Ryan, and Jeff have performed locally for years. They have worked with the same promotor for a while and continually have gigs at the same places. This summer they want to go on tour through the southwest but have no idea where to begin. They want to be able to reach out to promotors in other towns to schedule shows.
